Privacy Policy

Privacy Policy When you shop with Preservation Equipment over the telephone or visit our website, you trust us with your information. This Privacy Policy explains what information we collect and how we use it. Preservation Equipment Ltd is committed to protecting your privacy and complying with the data protection laws in the United Kingdom. This Privacy Policy, together with our Cookies Policy, explains how we use any information we collect about you and forms part of our Conditions of Website Use.

Information we collect from you and how we use it
We will collect information about you when you:

  • Buy online as a guest or on a registered account.
  • Enter a competition
  • Sign up for news and offers

How do we use the information we collect about you?
We may use the information provided by you in a variety of ways, including:

  • To answer your questions or provide you with information you have requested
  • To process your order or manage your account
  • To help with any questions if you have started an order but not completed it
  • To provide a more personalised online experience by showing you the most relevant products and offers
  • To keep track of sales and enquiries
  • To monitor how our customers transact with us online, for example by checking who has redeemed vouchers.
  • To contact you for your views on our products and services if you have given us permission to do so.
  • To keep you informed about the products and services that we offer if you have asked us to do so.
  • For market research purposes, by tracking activity on our site on an anonymous basis to identify trends and/or to improve usefulness and content.
  • To notify you about important changes or developments to our site or services. We only retain your information for a limited period in order to respond to your query, provide you with the information you require or to send you updates on our products and services for as long as you indicate that you are happy for us to do so. We are required to keep some records for a longer period of time to meet our legal obligations.

Understanding Our Customers
So that we can provide a better service, we want to understand the shopping patterns of our customers, how customers select the products and services they ultimately buy, which apps and technology customers prefer to use, and how successful our advertising and promotional campaigns have been. We may use a number of different techniques to do this:

  • We monitor which customers redeem vouchers using a code that makes the offer personal to you.
  • We may monitor other websites you visit and the goods and services you look for using search engines in order to provide you with information about products and services from Preservation Equipment Ltd which are most relevant to you
  • We may connect with social media sites so that we can better target our advertising while you are using these services and improve the relevance of what you see We also use cookies to track online activity. You can find out more about this in our Cookies Policy within ‘Terms and Conditions’. The information collected by cookies does not in itself identify a visitor to our site but if you are a customer or account holder we may be able to identify you from both sets of information combined.

Disclosing your data
We do not share your data with any third parties, other than is required to fulfil an order or answer a query.

How is your information protected
We take protection of your information seriously and have appropriate physical and technological security measures in place to keep it safe. Internally, we restrict access to personal information. Only employees who need the information in order to do their jobs have access to it. Your information will be stored in Europe and will not be transferred to any other country.

Changes to our privacy policy
We keep our Privacy Policy under regular review and if we change our Privacy Policy we will post those changes on this page so that you are always aware of what information we collect and how we use it. This policy was last updated in May 2017.

Your Rights
This website is operated by Preservation Equipment Limited. You may request details of the personal information that we hold about you. If you would like a copy of it, please email us. We want to make sure that your personal information is accurate and up to date. Therefore, if you think any information we hold about you is incorrect or incomplete, please email or write to us as soon as possible so we can update our records. If you have set up an account you can always update your details in the account settings.

Cookies
We may use "cookies" on this site. A cookie is a piece of data stored on a site visitor's hard drive to help improve online experience. Usage of a cookie is common across all websites and is in no way linked to any personally identifiable information on our site. We may collect information about your computer, including your IP address, operating system and browser type, for system administration and in order to create reports. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual. Like many services, Google Analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our site. Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page.

Our website uses cookies in order to make the website easier to use, to support the provision of information and functionality to you, as well as to provide us with information about how the website is used so that we can make sure it is as up to date, relevant and error free as we can. We also use cookies to try to ensure that our online adverts reflect the interests of web users. Further information about the types of cookies that are used on our website is set out below.

As well as the options provided below, you can choose to restrict or block cookies through your browser settings at any time. For more information about how to do this, and about cookies in general, you can visit www.allaboutcookies.org and www.youronlinechoices.eu. However, please be aware that restricting or blocking cookies set on our website may impact the functionality or performance of the website, or prevent you from using certain services provided through the website

Please note that third parties (including, for example, advertising networks and providers of external services like website analysis services) may also use cookies, over which we have no control, although we may receive services from these third parties (including, for example, for targeted advertising purposes and website analytics). These cookies are likely to be performance cookies or targeting cookies (as described below).

Strictly necessary cookies These cookies are essential for the use of the features and services on our website. If you block these cookies we cannot guarantee access to the services provided through our website or be sure how our website will perform during your visit.

Examples of how we use these cookies include:

Remembering which products you have placed in your shopping basket. Remembering that you are logged in to our website. Remembering information you have entered into forms on our website (so that you don’t have to re-enter this information if you use your browser’s “back” and “forward” buttons to navigate through a form). Functional cookies Functional cookies allow our website to remember choices you make, such as your user name, log in details or language preferences, and any customisations you make to pages on our website during your visit.

Examples of how we use these cookies include:

Providing individual services, such as watching a video or commenting. Sharing information with our partners to provide a service on our website. The information shared is only to be used to provide the service, product or function you requested, and not for any other purpose. Remembering if we’ve already asked you if you want to fill in a survey. Remembering your location. Remembering your preferred language. Performance and analytics cookies These cookies help us understand how people use our website. They collect information such as which pages on our website visitors go to most often, which features they use, and which websites people have visited before they visit ours. We use this information to improve our website and provide a better user experience.

Examples of how we use these cookies include:

Monitoring and providing statistics on how our website is used. Helping us improve our website by measuring any errors that occur. Seeing how effective adverts on our website are and trying to ensure they are as relevant as possible. Testing the website’s design and operability. Preservation Equipment‘s marketing and advertising cookies These are cookies that we use to remember which pages you’ve viewed (including which adverts you’ve been shown) on our website, and to show you adverts that we think might be of interest to you, based on your browsing history on our website. We also use these cookies to limit the number of times you’re shown a particular advert, and to follow up with you if you partially complete an order for products or registration on our website.

Preservation Equipment‘s partners’ marketing and advertising cookies These cookies are used by other companies we work with to deliver you relevant advertising on our website and on other websites. They are sometimes called “third party cookies” because they are set by other companies when you browse our website, rather than by us. These companies use cookies to build a profile of you, based on your browsing on our website, their own websites and other websites that they work with, and which adverts you’ve seen and clicked on our website and on other websites. They may also combine this with other information they collect about you from other sources. They use these profiles to show you relevant adverts. These companies may track your browsing across multiple devices, and combine your browsing on multiple devices into a single profile that is used to deliver relevant adverts to you on all of those devices. They may use a number of different methods to work out whether multiple devices appear to be used by you, including matching information about your devices, browsing activity and geo-location.

More information about online behavioural advertising and online privacy can be found at www.youronlinechoices.eu.

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